The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state’s dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows — in New Zealand. In January, it plans to shoot part of its new series of 10 California “Happy Cows” TV commercials in Auckland, taking advantage of that country’s low production costs.
More American Jobs Outsourced
Published November 15, 2009 Uncategorized 2 CommentsTags: Auckland, California, California Milk Advisory Board, employment, happy cows, New Zealand, outsource
DUMMR.com 
While a portion of the CMAB’s “Auditions” campaign showing UNhappy cows from throughout the world auditioning to come to California to get happy will be partially shot on a sound stage in New Zealand, none of the California Happy Cows or California location shot have ever or will ever be done anywhere but in California. In fact, more than 90% of the CMAB’s advertising production budget will be spent in California next year. The CMAB’s campaign is available at http://www.RealCaliforniaMilk.com.
Jennifer Giambroni
California Milk Advisory Board
That article hit almost all the right dairy related pun notes. The only thing missing was something to the effect of “What’s done is done, there’s no use crying over spilt milk.”
Something in there about buttering the industry up might have fit in quite nicely though, although they did slip bread-and-butter in there.
Moola was a nice touch though.