World’s First Brand Name Product – Ennion’s Glassware

Gizmodo reported –

Ennion made me. Those were the words molded on glass vases and jars that survived centuries of dust, change, and trauma all over the classical world. But who was Ennion? And how, in the early years of the world, did his glassware become so famous? We don’t know much about him: He was a craftsman in modern-day Lebanon, and a revolutionary one at that. Ennion was the first (known) glassmaker to blow glass into a mold, forming the molten glass into fine decorative details and unusual shapes. This was unheard of, and it made Ennion into a commercial phenomenon in the Roman world.

But Ennion wasn’t just prolific. He was also proud, and smart, and knew the value of what 21st century consumers think of as a “brand name.” So unlike many craftsmen and women, Ennion didn’t just sign his pieces or put his name on the bottom: He made his name part of the work. You’ll see the Greek letters for “Ennion epoiese,” or “Ennion made me,” framed by a jug (meta!), as though the words and jug were the whole point of the design:

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Eating Popcorn In The Cinema Makes People Immune To Advertising

According to TheGuardian –

Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising. The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation. However, according to the study published in the Journal of Consumer Psychology, this “inner speech” can be disturbed by chewing, rendering the repetition effect redundant.

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